BetaDen welcomes Flowide

07 Jul 2021

Published in: General

Worcestershire technology accelerator BetaDen has welcomed a new business to Cohort 4
Worcestershire technology accelerator BetaDen has welcomed FloWide UK to Cohort 4. The FloWide team is developing indoor locating systems and simulation tools for manufacturers to support their optimisation efforts.

FloWide believes that indoor location data is the most efficient and affordable way of introducing industrial IoT to manufacturing processes. Merging ubiquitous locating solutions already in use, such as barcodes, with state-of-the-art ultra-wideband radio technology, FloWide offers an indoor GPS alternative supported by a range of cutting-edge software tools.

Simulation and low-code python apps allow companies to automate optimization work while collecting more exact data than available through traditional means. Simulation also allows new solutions to be trialed and verified while estimating return on investment before spending decisions are made.

The team has been fully onboarded in line with easing COVID-related travel restrictions after being accepted to the accelerator in January.

“We’re really excited to finally be able to join BetaDen.” Said Gábor Fehér, Founder of FloWide. “Working closely with manufacturers is a crucial part of refining our offer, ensuring it effectively helps them access the efficiency improvements available through IIOT technologies. Developing industry partnerships thorough BetaDen and having access to the county’s 5G testbed will be an invaluable part of that process.”

Linda Smith, founder and CEO of BetaDen, added: “We’re delighted that FloWide UK has joined our current cohort and are looking forward to working with them to hone their ideas and facilitate the connections they need to take their business to the next level. IIOT offers huge potential across the manufacturing sector and it’s exciting to see how FloWide UK’s software can support the adoption of new technologies to the benefit of the wider industry.”

About BetaDen

BetaDen offers a programme of support worth around £50,000 to early stage technology businesses, including access to Worcestershire’s 5G testbed, a £10,000 proof of concept grant, mentoring from BetaDen’s handpicked team of commercial and technology experts and office space in Malvern Hills Science Park and an industry expertise partnership with Steatite, part of  Solid State PLC.  It is unique in the technology sector in terms of the value of support it provides and the fact that cohort businesses don’t need to surrender equity in their business to access the accelerator. It also creates opportunities for established businesses to develop technology within the accelerator, effectively supporting in-house R&D activity.

Applications to join cohort 5 will open later this year. For further information, visit 

About FloWide

FloWide offers indoor real time locating systems supported by simulations tools and a low-code python environment to support the accelerated deployment of the industrial internet of things and propel manufacturing to industry 4.0

The company helps manufacturers unlock the potential of digitization by building on top on existing industry standard solutions to minimize the up-front investment needed to deploy industrial IoT solutions. Offering UWB radio locating technology that is easily and fully integrable with traditional barcode scanning or electronic key tags.

The FloWide team is working with respected manufacturers from its offices in the UK and Hungary. Learn more at or LinkedIn.

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