AI is transforming how people search for information and how businesses show up online. Google’s AI-powered answers, ChatGPT, Copilot, and other conversational tools are changing the way customers discover products and services - and it’s no longer just about ranking on the first page of search results.
In this workshop, we’ll cut through the noise and focus on what your business needs to do right now to stay visible in an AI-driven search and advertising landscape.
What we’ll cover:
AI & the New Search Landscape
How Google’s AI answers and tools like ChatGPT decide which businesses to feature - and what you can do to increase your chances of being included
SEO in the Age of AI
Best practices for structuring and optimising your content so it’s AI-friendly, authoritative, and ready to be cited in AI-generated answers
Paid Advertising & AI
The rise of AI-driven automation in Google Ads, the future of sponsored AI answers, and how to balance automation with strategy to get the best results
Practical Action Steps
A clear checklist of quick wins and longer-term strategies to help your business thrive in this new era of search and advertising
Who Should Attend
Business owners, marketing professionals, and anyone responsible for growing a brand online who wants actionable insights (not just theory) on how to adapt to the future of SEO and paid ads.
Directions
Depending on your GPS provider, the venue might appear as 'BetaDen Incubate' 'Old Court', 'Kidderminster Magistrates' Court' or 'Creative Hub'. For Google Maps directions, click here. For Apple Maps directions, click here.
Parking
There is no on-site parking. Ample parking is available nearby at Bromsgrove Street Car Park (postcode: DY10 1PF). Please note, parking charges apply.
Accessibility
The event takes place on the first floor. There is both stair and lift access, which is suitable for wheelchairs. Staff will guide you and there will be plenty of signage on the day.
Workshop Levels Explained
| Level 1 | Non-Techie - An introduction for complete beginners, focusing on concepts in plain language. No prior technical knowledge is required - participants learn the basics through simple, hands-on activities and everyday examples. |
| Level 2 | Intermediate - For participants with some familiarity or curiosity about the topic. This level dives deeper into practical skills, tools, and workflows. Attendees gain confidence by working on guided exercises and small tasks they can apply in real scenarios. |
| Level 3 | Advanced - Designed for those with technical backgrounds or prior experience. This level explores complex concepts, advanced techniques, and real-world applications. Participants tackle more challenging tasks and leave with expertise. |
Book A Place
November 10 2025 | 1:00 PM to 3:00 PM
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