Veg Life (Intake 4.0) on Channel 4 show

BetaDen Incubate Intake 4.0 alumni Veg Life's Rhian Caffull will be appearing on Channel 4's Aldi: The Next Big Seller

We have some incredibly exciting news to share courtesy of BetaDen Incubate Intake 4.0 alumni Veg Life, whose line of plant-based scotch-egg snacks will be pitched by founder on Rhian Caffull on Channel 4's Aldi: The Next Big Seller, with the hope of securing a place on the supermarket's shelves.

Rhian, who took part in Intake 4.0 of BetaDen Incubate founded Veg Life following a redundancy during the COVID pandemic and has since seen major recognition, particular for the 'Scotchee' plant-based scotch egg, which won Product of the Year at the 2025 UK Quality Food Awards, with Rhian also having the chance to discuss her product on BBC Radio 2 with Vernon Kay, earlier this year.

Rhian fought off competition in the form of hundreds of applications to secure her spot on The Next Big Seller and will present the Veg Life line to an expert panel featuring food expert Jimmy Doherty and Julie Ashfield, Aldi UK's CCO.

We'd like to offer a huge congratulations to Rhian and Veg Life on another impressive step in bringing the brand to the fore and we hope to see her pitch lead to Scotchees' on Aldi shelves across the nation.

If you would like to tune in to watch Rhian in action, the 'Healthy & Wholesome' episode of Aldi: The Next Big Seller will air on Channel 4 at 8PM on Thursday 19th November.

To read more about Rhian's journey with Veg Life so far and how she secured a spot on the show, you can read the full article in Worcester News using the link here.